Underwriting Radio Spots

What is underwriting?

Underwriting is a way to financially support 97.5 KDEE FM on a short or long term basis, and receive on-air recognition of your organization or business’s support.

What do I receive as a result of my support of 97.5 KDEE FM?

All underwriters receive announcements on the radio as a result of their support. The number of announcements depends on the level of contribution, the program(s) that you wish to underwrite, and the length of the agreement.

This sounds a lot like advertising, is it?

No. Underwriting announcements are not advertising (due to FCC guidelines for non-profit radio spots), but they achieve similar, if not better, results for those who wish to use them to market a product or service.  97.5 KDEE FM announcements are designed to provide listeners with valuable information about your business or organization. We give listeners information that they can use and act upon.

Will my announcements on 97.5 KDEE FM work?

Yes, radio listeners today (especially KDEE listeners) are smart, well informed people who, in most cases, don’t have the inclination to sit through the same old sales pitches heard on other radio stations. They listen to 97.5 KDEE FM not only for the good music, but because we deliver the information differently than commercial stations. Our outreach and information to the local communities is done through PSA’s, programming, interviews and underwriting that are relevant to listeners right here in Sacramento, CA and the surrounding regions. We offer underwriters the opportunity to speak directly to one of the most loyal and dedicated group of radio listeners, those who tune in to 97.5 KDEE FM. Additionally, as a primarily listener-supported radio station, patrons often seek out opportunities to support the organizations and businesses that support 97.5 KDEE FM as another means of supporting the station they love.

What’s the main difference between underwriting on 97.5 KDEE FM and advertising on a commercial station?

The wording of the announcements you receive as a result of your support. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as ours. Tax exempt, 501 (c) (3), non-profit organizations have a different opportunity as it relates to supporting non-commercial radio. Non-profit announcements sound very much like what you might hear on a commercial radio station.

Script Writing and Verbiage in compliance with FCC guidelines

The verbiage cannot contain any  "call to action" (a phrase that includes making product claims, announcing prices, or providing an incentive to buy a product or service). The spot can typically include the name of the underwriter, possibly including a company slogan (provided the slogan does not contain a call to action), a message of appreciation along with contact information i.e, address, phone number. website or social media contact.

1 / 1

Please reload